Fabletics teams up with Demi Lovato for collection benefitting COVID-19 relief
Fabletics is collaborating with Demi Lovato for another collection, this time with a philanthropic component to it. The exclusive collaboration was created to inspire women to channel their inner strength, which the brand says is now more essential than ever.
“Recently, we have watched our world change and have thought long and hard about holding off on this launch,” said Lovato in a statement. “After sitting down to reflect for a few days, we realized there’s no better time to inspire others with my capsule, which has always been about channeling your inner strength.”
Fabletics and Demi Lovato said 5 dollars for every item sold from the collection will provide crucial gear to frontline workers—pledging up to 125,000 dollars now through June 30 to support the COVID-19 Solidarity Response Fund for the World Health Organization, powered by the United Nations Foundation. “This is our chance to help the people in our community who need it most during this extraordinary time,” said Lovato in a statement.
Every piece in the All-New Demi Lovato for Fabletics capsule is engineered to empower. The range offers a variety of silhouettes in max-compression PowerHold (Lovato’s favorite, contouring, confidence-boosting fabric) including the best-selling Mila Pocket Legging and Ultra High-Waisted Shine Legging, styled with a variety of T-shirts, layering pieces, and high and low-impact bras that lift and flatter for a sexy and secure fit. The capsule collection provides something for every activity type, body type, and style aesthetic.
“It’s so important for us all to feel empowered, invincible, and strong from the inside out,” said Lovato in a statement. “My collection is designed to do just that—uplifting you with bold colors and amazing contouring for the biggest confidence boost. I love how these styles make you feel so supported when you put them on. Living an active lifestyle from home is all about wearing activewear, like comfortable leggings, bras, and tops you can wear from morning to night.”
Select styles from this spring capsule collection are available in size XXS-4X and are now available for purchase at Fabletics.com.
Levi Strauss & Co pledges three million dollars to Covid-19 relief efforts
American fashion company Levi Strauss & Co., best known as a pioneering figure in the denim industry for the past 166 years, has also made a name for itself since its founding as a business with social responsibility and corporate philanthropy at its core. The Levi Strauss Foundation is a perfect example of that.
Founded in 1952, the foundation is an arm of the company receiving funding from Levi Strauss & Co. with a mandate to operate in the places where the company has a business presence.
Levi Strauss & Co has committed three million dollars to help Covid-19 relief efforts, with the funds focusing primarily on employees, community partners and supply chain workers.
As part of the initiative, the company is working with partner organisations in a number of sourcing countries to provide a series or grants focused on public health support and food security for factory workers.
Garment workers in Bangladesh, the world's second largest garment exporter behind China, have already been massively impacted by Covid-19. According to the Bangladesh Garment Manufacturers and Exporters Association (BGMEA), over three billion dollars worth of orders have been cancelled or put on hold by fashion brands since the outbreak, with many workers going unpaid.
Levi Strauss & Co is donating medical-grade masks - almost 10,000 so far - to hospitals around the world and is “exploring what’s possible from both a manufacturing and innovation perspective” in terms of providing more personal protective equipment (PPE).
The company has also launched a 3:1 Employee Giving Campaign that has so far raised more than 160,000 dollars to support organisations fighting the pandemic.
“This is just the beginning, and we will keep you updated as our company response develops. I know we are asking a great deal of all of you, and as always, you are rising to the challenge - demonstrating your flexibility and commitment to our brands and consumers,” Levi Strauss & Co CEO Chip Bergh wrote in a letter to company employees. “Your response during this time continually renews my optimism that we will successfully navigate this crisis, as we have so many others in our 167-year history.”
For more information, please pay attention to Fashion Trade Show.
photo: courtesy of Karla Otto / Levi Strauss & Co, Facebook