9493 9503

Fashion brands get behind International Women’s Day

2020/03/31

International Women’s Day on March 8 is an annual global awareness event that places a spotlight on women’s rights and gender equality, and fashion retailers and ready-to-wear, accessory and jewellery brands are rallying around to give back to organisations that support girls, women and promote gender equality.

 



Net-a-Porter launches female-designed T-shirts

Net-a-porter is celebrating International Women’s Day with its third partnership with Women for Women International with the launch of 20 exclusive T-shirts designed by female designers, with 100 percent of proceeds being donated to the charity which helps women living in war-torn countries to rebuild their lives.

 

The brands taking part are: Stella McCartney, Gabriela Hearst, Alexa Chung, Isabel Marant, Amina Muaddi, Carine Roitfeld, Jimmy Choo, Rotate, Bernadette, Rosie Assoulin, Staud, The Attico, The Range, The Frankie Shop, Ganni, Nanushka, Charlotte Tilbury, Cecilie Bahnsen, Roxanne Assoulin and Net-a-porter x Ninety Percent.

 

Each T-shirt has been designed to reflect the designers’ interpretation of female empowerment and strength, with Ninety Percent’s design calling out all ‘Incredible Women’, while The Attico’s Let Your Hair Down T-shirt inspires women to feel confident and comfortable in their own skin.

 



& Other Stories celebrates with #HerImageHerStory campaign

For International Women’s Day & Other Stories has commissioned nine female photographers - Gia Coppola, Wang Ziqian, Amanda Charchian, Grace Bukunmi, Lottermann and Fuentes, Wai Lin Tse, Laura Kampman and Ewa-Marie Rundquist to capture their self-portraits.

 

Anna Nyrén, head of co-labs, & Other Stories, said: “& Other Stories always encouraged individuality, so we wanted to make this year's Women's Day a true celebration of self-expression.

 

“By collaborating with photographers that we admire, asking them to share their stories through self-portraits, we hope to inspire our customers to reflect on their expressions and feel compelled to explore the powers of this age-old practice.”

 

& Other Stories is sharing these self-portraits on its social, as well as encouraging their customers to embrace the thought of expressing themselves and sharing their self-portrait on Instagram using the hashtag #herimageherstory.

 

The self-portraits commissioned will be made into limited-edition posters, and & Other Stories will donate all proceeds from these posters, along with 1 euro for every self-portrait posted on Instagram and tagged #herimageherstory during March, to Care, a poverty-fighting organisation that has a specific focus on women and girls.

 



Fossil launches Bijou Karman capsule collection

Watch and accessories brand Fossil has teamed up with Los Angeles-based illustrator Bijou Karman on a capsule collection featuring the artist’s colourful illustrations inspired by unique women from around the world.

 

The capsule collection includes four watches, two earrings and two tote bags ranging in price from 25 to 109 pounds, with 25 percent of proceeds from the collection benefiting Girls Rising, a global charity that promotes education for young girls.

 



Pandora hosting a concert in London

Jewellery brand Pandora is hosting a charitable concert, Charms for Change in London on March 7 that will benefit Unicef.

 

The concert will be hosted by BBC Radio 1 presenter Maya Jama and includes guest performances by singers Anne-Marie and Mahalia, as well as a DJ set by Coco and Breezy, and Unicef ambassador and model Halima Aden will begin the concert with a speech about the charity organisation.

 

Tickets for the concert are 25 pounds each and Pandora will be donating 100 percent of the ticket sales to Unicef’s world for children and young people.

 

The brand is also releasing a Unicef ‘We Can Do Anything’ charm for 45 pounds with 12 pounds being donated to the charity.

 



Loquet London launches Charms for Change

Jewellery brand Loquet London has launched its third Charms for Change collection designed by model and activist Marina Testino to benefit Period, a non-profit organisation that helps women access menstrual products, while helping to break the taboos that surround a women’s natural cycle.

 

The ‘Period’ charm is an 18kt solid yellow gold dot charm set with a pink tourmaline, with the inscription ‘Love Your’, in celebration of femininity and the power of a women’s cycle. The charm is priced 260 pounds and is designed to be added to one of the brands lockets.

 

Previous Charms for Change have been designed by Thandie Newton and Charlotte Colbert.

 

For more news, please pay attention to Fashion Trade Show.

 

Sourcefashionunited

More Recommendations